🏛️ About Noble
Noble is the leading blockchain for institutional-grade asset issuance, specializing in stablecoins and real-world assets (RWAs). As the canonical chain in the modular ecosystem, we solve critical challenges around liquidity, compliance, and security for issuers. With a mission to become the go-to platform for seamless crypto-native finance, Noble is redefining how institutions and developers interact with digital assets.
✨ The Role
As Head of Marketing, you’ll be the architect of Noble’s global brand and growth strategy. This is a solo-founder-style role where you’ll:
- Build 0→1 marketing frameworks for Noble’s products (AppLayer, Noble Dollar).
- Leverage AI tools (LLMs, analytics bots) to scale content and campaigns.
- Position Noble as the backbone of institutional DeFi and RWA innovation.
*This is a hands-on leadership role for a Web3 marketer who thrives in ambiguity and moves at crypto speed.*
🎯 Key Responsibilities
1. Product & Brand Strategy
- Launch Noble’s AppLayer and stablecoin products with viral campaigns.
- Craft narratives for developers, issuers, and institutions – from technical docs to mainstream media.
- Partner with the CEO to evolve Noble’s brand voice (Twitter, LinkedIn, Telegram).
2. Growth Hacking
- Use AI-driven tools to automate content, track metrics (Grafana, Hotjar), and optimize ROI.
- Lead co-marketing efforts with partners like Circle, Axelar, and major stablecoin issuers.
3. Community & Ecosystem
- Scale global ambassador programs and host X Spaces/IRL events.
- Collaborate with BD to convert community engagement into pipeline growth.
4. Analytics & Reporting
- Build dashboards to track KPIs (user growth, asset adoption, brand sentiment).
- Report insights to leadership, shaping product and business strategies.
🔍 Who We’re Looking For
✅ Must-Have Skills:
- 5+ years in Web3/FinTech marketing – launched products in crypto or TradFi.
- AI-native – proficient with LLMs, automation tools, and generative design.
- Deep DeFi/stablecoin expertise – you understand issuers’ pain points.
- Data-driven storyteller – can turn Grafana charts into compelling threads.
✅ Nice-to-Haves:
- Coding basics (Python/JavaScript) for technical collaboration.
- Fluency in Dune Analytics/Nansen for on-chain insights.
🌟 Why Join Noble?
- Own marketing for a category leader in asset issuance.
- Competitive comp – salary + equity in a high-growth startup.
- 100% remote with global travel for conferences and team off-sites.
- 5 weeks PTO + healthcare + company hardware.
Interview Process
- Portfolio Review – Showcase Web3 campaigns you’ve led
- Strategy Deep Dive – Present a 90-day plan for Noble
- Team Fit – Meet the CEO and product leads
Stand Out By:
- Sharing a creative AI-driven campaign idea for Noble Dollar
- Explaining how you’d position Noble against competitors like Polygon
- Demonstrating stablecoin issuer pain points you’ve addressed
“We’re not just building infrastructure – we’re building the future of institutional crypto.” – Noble Team
Noble is an equal opportunity employer. Crypto fluency > traditional credentials.
